Non-Refundable Deposits, Retainers and Liquidated Damages

November 29, 2016  •  Leave a Comment
I've seen over and over again, photographers using the term, "non-refundable deposit". In a service industry such as photography, contract law states that Payment for a service is not earned until the service is performed. Seems pretty straightforward, right? Except for when it’s not. Courts have consistently ruled that money paid to cover advance...
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Copyright and Usage Rights

November 19, 2016  •  Leave a Comment
Know the difference between Copyright and Usage Rights (Usage License), including the various types commonly used by photographers. Copyright and Usage Rights
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Understanding Flash Guide Numbers

November 18, 2016  •  Leave a Comment
Ever wondered why your on-camera flash or speed light didn't stop the action? Here's a PDF on understanding Guide Numbers which are instrumental in determining effective flash to subject distance. Understanding Flash Guide Numbers
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Portrait Lighting

November 10, 2016  •  Leave a Comment
Portrait Lighting Ratios and their effects: 1:1 - Key and fill lights are the same intensity (f11 / f11). widens a narrow face and provides a flat rendering that lacks dimension. produces soft, even lighting. 2:1 – Key light is one stop greater in intensity than the fill light (f11 / f8) most preferred for color and black and white beca...
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ISO, Shutter Speed, Aperture: How to Get Creative

November 07, 2016  •  Leave a Comment
Understanding the relationship between ISO, shutter speed and aperture is key to effective, creative photography. If you can get a handle on how they interact, you will finally free yourself from your on-camera flash & AUTO setting. Today's DSLR cameras have Manual settings to allow you to control these 3 ingredients of creative exposure. DSLR’s...
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